Rifle, Colorado

Diversifying Economy Through Strategic Downtown and River Front Investment

Rifle, Colorado | In Progress

Project Details

The Challenge

Key Activities


At the base of the White River Plateau, Rifle, Colorado is a small community known for fishing, hunting, camping, and more. While the outdoor amenities have attracted some tourists in recent years, historically their economy has been dependent on oil and gas. Over the past decade, the community has made great progress in diversifying their economy by making strategic investments in their downtown, ultimately hoping to make a connection from downtown to the river.

Rifle reached out to Community Builders in 2020 to create a community vision for connecting downtown to the river and specifically, generate ideas for a future river park. The town also hopes to think strategically about its growth and prioritize infill development, especially with the properties that lie between Interstate 70 and the river.

An initial community leadership meeting took place in Rifle in October of 2020 with a plethora of project partners, including: the City of Rifle, the Colorado Department of Transportation, the Watershed Council, Garfield County, and the Economic Development Corporation. This gathering occurred outdoors and physically distanced, but included important laying the groundwork steps such as multiple site tours and an initial analysis of challenges and opportunities. 

Over the course of this winter, Community Builders will work with the City of Rifle and partners to engage the community in a safe, socially distanced way to generate ideas and build a vision for the future of Rifle. This project is projected to be completed by February of 2021. Check back later to see our progress!

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