The United (Watershed) States of America


Rural Transit: Making it happen

Strategic Parking Management - Webinar Summary

By: Alison Berry

Date: Sep, 24 2013

This month in our webinar series, we hosted Jim Charlier and Vickie Jacobsen from Charlier Associates in part 3 of our transportation series, discussing Strategic Parking Management. This was another great webinar with tons of information packed into a short amount of time. In case you missed something, here is a quick summary, and you can view the recorded webinar, or download the power point slides HERE. Every community has a parking problem. It can be tricky to manage parking because either too little or too much can create problems. Communities are looking to provide enough parking to support businesses, residents, and visitors, without wasting available space or creating onerous parking requirements that inadvertently discourage desired development. With respect to parking, Charlier suggests an approach centered on four considerations:

  • Inventory -  How much parking is currently available, where is it, and how long may people park in each space at what cost?
  • Utilization - How is parking used over time, what amount of turnover is there, who is using parking for what purpose (employees, customers, delivery trucks, residents, etc.)?
  • Enforcement - Who should enforce parking rules and what should the penalties be - both for first time and repeat offenders?
  • Management - How will parking supply and demand be tracked over the long term, and should parking districts be created to address this need?

Charlier identified several best practices, here are a few highlights:

  • In mixed use areas, a "park once" model can be very effective; an indivicual may park in one spot convenient to work, restaurants, shopping, and other errands.
  • Some cities are installing specialized metering systems so that parking prices can fluctuate in response to demand for parking spaces. When demand for parking is high, so are prices.
  • Communities can recognize shared parking; for example, an office with daytime employees can share a parking lot with a theater that is only open in the evenings.
  • Parking districts can help communities take a more strategic approach to parking management. This can help facilitate shared parking options, and build resilience to changing uses and demand due to business turnover or new development.

The webinar closed out with a detailed step-by-step description of how to conduct a parking audit, which will be useful for communities that are looking to get started in implementing strategic parking management. Find more on parking in the CB blog HERE, HERE, and HERE; & Q&A for this webinar HERE.


By: Alison Berry

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