Brooks Street is the primary transportation and commercial corridor through MidTown Missoula. Doubling as State-Highway 93, it is an auto-oriented corridor that serves as an important connector from the Bitterroot Valley to Missoula’s downtown core. The corridor is home to many retail and office uses, serving adjacent neighborhoods and the rest of the city. Significant new development projects are underway in the area: The SouthGate mall, a key community anchor, is being redeveloped to align with shifting retail trends. On top of that, the Missoula Urban Transportation District (MUTD) is aligning its existing Bus Route 7 directly onto Brooks Street, creating opportunities for Transit-Oriented Development (TOD).
With fast and reliable transit service coming to Brooks Street, the project team, known as MidTown Partners, sought new opportunities for housing and commercial development in MidTown, as well as opportunities to create new activity nodes and strengthen pedestrian connections across Brooks and between adjacent neighborhoods. To accomplish this, MidTown Partners sought assistance from Community Builders to understand the land use planning context of the area and explore tools to help the market capitalize off the transit enhancements.