Place Value

A lack of economic diversity and over reliance on single business or industry sectors is a common challenge for Western Communities.

Though many places are working to diversify economically, doing so can be difficult. This is especially true in rural areas, which lack the economic gravity and market dynamics of larger cities to develop a diverse economy.

Conventional approaches to economic development—trying to attract large firms from somewhere else—are expensive, ineffective, and often hurt efforts to build quality places.

A growing number of people are prioritizing quality of life over other factors, including salaries, in deciding where to live, work, or start a business. Communities that create places that respond to people’s needs and desires will be those that find success.

Join Our Mailing List

Learn about upcoming opportunities for training, technical assistance, webinars, research and more.